EARTHDAY JAM 2008 CONTINUES ROCKIN’ FOR THE 3RD ROCK 

This noble event is spearheaded by pop icon Lou Bonnevie (recipient of the Fr. Neri Satur award for Environmental Heroism given by the NCCA, UNESCO, Climate Institute and DepEd) and her production outfit Dimitri Productions. Presented by the Local government of Quezon City through its Environmental Protection & Waste Management Department (EPWMD), 2008’s roster is a perky mix of young and veteran performers from jazz, world music to alternative, rock and ethnic. The concert starts with some explosive jazz, samba and bossa at full swing with the Philippine Latin-Jazz Orchestra, the vocal ensemble The Company, the spicy samba group Guarana and of course the bossa diva, Sitti.  The pop set follows with sweet catchy tunes from Barbie Almalbis, Imago, Callalily, Moonstar ’88 and Zelle. The rock scene then headlines three major bands— Rivermaya, Sandwich and Kjwan with “Earthday jam” veterans such as the artist-producer-envi awardee herself, Lou Bonnevie, backed up by rockers from Razorback & Pinikpikan plus Noel Cabangon with his band and world-funk-ethno group Pinikpikan and True Faith . Earthday jam can’t be complete without the reggae rastas from Reggae Mistress along with ska band Juan Pablo Dream and the wacky Radioactive Sago Project. The line- up also guarantees a musical feast with Sinosikat and UpDharma Down. The reunion of R&B group South Border will surely be a momentous catch. Also joining musicians onstage are speakers from environmental NGO organizations and volunteers from the civic society 

As a happy audience fills the strip, tables and chairs (promised by The Morato Business Club), street pavements become a lively al fresco where people may watch the concert and at the same time opt to enjoy worthwhile “Earthday discounts” from establishments around the performance area. For greater viewing pleasure, a multimedia stage with a spacious two- band set up will be placed along T. Morato Ave. perpendicular to Timog Ave. with four blocks from Scout Rallos (along Yellow Cab) to Scout Fuentebella (along  Ratsky’s).

So as not to forget the purpose of the revelry, everyone is invited to drop by early and check out the “envi-tents” surrounding the vicinity. It’s easy to say “Save the Earth” and it’s another to actually do that. At the jam, all are urged to support by enlisting in any of the DENR’s activities and those of the other NGOs. Better still, to bring out a placard to shout out your environmental sentiments. If you love Mother Earth as much as you should, hit the streets and stroll down to a party that concerns everybody. Admission is free because living on the Earth is free.

Our special thanks to the Local Government of Quezon City with the amiable mayor SB Sonny Belmonte and our supporters:  PLDT Landline Plus Prepaid, The Department of Environment and Natural Resources (DENR), The Department of Tourism, Earthday Network  Philippines. Media partners include: The Philippine Star, MYX music channel, Campus Radio 99.5, Jam 88.3, Magic 89.9, NU 107 and RPA & Communicate. The event is directed by Toto Gentica and is produced by Dimitri Productions on its eighth run this year. For more info, log on to www.dimitriproductions.com or call 8907145.

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